Relief & Recovery. Naturally!

Voted #1 in North Reading and Top Chiro in MA


Insurance FAQs

  • What insurances do we accept?

    • Mass General Brigham (previously AllWays)
    • Blue Cross Blue Shield
    • Tufts Commercial
    • Tufts Public
    • Medicare
    • UniCare/GIC
  • What is Medically Necessary Chiropractic Care?

    • If you choose to use your health insurance to pay for your care, we must abide by their rules. Health insurance allows you to use your benefits for MEDICALLY NECESSARY CHIROPRACTIC CARE only.

    • Medicare sets the standards for most other health insurance plans and they define the difference between medically necessary care and maintenance care as the following:

      • “Maintenance therapy includes services that seek to prevent disease, promote health and prolong and enhance the quality of life, or maintain or prevent deterioration of a chronic condition. When further clinical improvements cannot reasonably be expected from continuous ongoing care, and the chiropractic treatment becomes supportive rather than corrective in nature, the treatment is then considered maintenance therapy.”

    • Unfortunately, medical care in the United States for the most part is ‘sick care’, not healthcare. Once acute symptoms are gone or stabilized to a lesser intensity, medically necessary care is complete. Then insurance won’t cover anything else even if it is to maintain the progress that we have made.

    • Here’s an example: Your chiropractic benefits through your health insurance say that you have 20 visits per year. You start seeing a chiropractor and your symptoms subside at visit 10. You love feeling so flexible and pain free and you want to keep it that way. You know that a month of sitting at your desk will bring back the pain so you want to stay on top of it and continue seeing the chiropractor on a regular basis and you have 10 visits remaining. Can you use these 10 visits? Is this Medically Necessary care or Maintenance care? In most instances, this would be Maintenance care and you are not allowed to use the remaining 10 visits. We know this doesn’t seem fair – after all, you’re paying for your health insurance and you want to maximize your benefits but these are their rules and we must obey them in order to avoid insurance fraud.

    • Another example is if you have used your 20 visits for the year but you want to come back to your chiropractor to maintain your spinal health for wellness purposes. Your insurance company may tell you that you can acquire more visits with authorization. However, in order to get additional visits for you, we must submit evidence to your insurance carrier proving that these will be used for medically necessary care. Unfortunately, we are frequently asked to get authorization for additional visits for wellness care and while we would love for health insurance to pay for your wellness, it would be considered insurance fraud so we are unable to do so.

    • Health insurance companies want chiropractors to tell their patients: “Don’t come back unless your pain returns or you injure yourself again”. This is a really hard thing for us to say because it completely goes against our wellness philosophy.

    • So how can you continue chiropractic care once your symptoms are under control? We have Out-of-Pocket rates that help make chiropractic care affordable without insurance. In fact, with some of our pre-paid packages, the pricing is cheaper than some co-pays with insurance.

    • Our Out-of-Pocket rates are as follows:

      • New Patient Appointment: $146 (includes Exam, Adjustments and Manual Therapy)
      • One single Follow Up Appointment: $65 (includes Adjustments and Manual Therapy)
      • 4-pack of follow up visits: $60/visit ($240)
      • 12-pack of follow up visits: $50/visit ($600)
      • 24-pack of follow up visits: $40/visit ($960)

Why do we adjust healthy newborns?

At Denaro Chiropractic, we specialize in pediatric chiropractic care. This means that we adjust newborn babies through toddler stages and into adolescence.

Many of our newborn patients come in for check ups because Mom was adjusted throughout her pregnancy and understands the importance of a well-aligned spine for her baby. Other newborns are brought in for various symptoms and conditions, including torticollis, colic, breastfeeding difficulty, acid reflux, digestive complaints, etc.

Whether people are familiar with chiropractic care or not, almost everyone questions why infants should be checked for spinal misalignments. They haven’t lived a very long life, so what could be wrong with them already?!

Being born is not easy on a little bitty baby. One Johns Hopkins study showed that a natural, uncomplicated birth still required anywhere from 6.5-16 lbs of force from the doctor pulling on the baby’s head. When we consider a more difficult birth that would require the use of forceps or vacuum, the doctor may have to use up to 140 lbs of force.

Another study looked at 100 healthy newborns aged 6-72 hours. The newborns were assessed by an Osteopath who examined them for misalignments in the cranium and spine.

  • 99% had cranial misalignments
  • 95% had compression of the skull on the neck
  • 91% had a misalignment in at least 1 vertebra in the neck
  • 94% had a misalignment in at least 1 vertebra in the lumbar spine

These misalignments of the spine can be related to the symptoms that infants frequently have soon after birth, as discussed above. Other times, these misalignments (if not corrected), can create additional spinal conditions later in life or even nervous system disturbances, such as anxiety, depression, migraines, vertigo, etc.

Booking & Cancellation Policy

Cancellation Policy:
All appointments must be cancelled at least 24 hours in advance.
A $10 fee is applied when a chiropractic follow up appointment is not cancelled in a timely manner.
A $75 fee is applied when a New Patient chiropractic appointment is not cancelled in a timely manner.

Infrared Sauna Policy:
Bring a bathing suit, a full sized bath towel and water.
Towels are available to rent for $1.
Please click HERE to see a list of conditions that may discourage the use of the sauna.
Infrared Sauna appointments must be cancelled at least 24 hours in advance.
A $10 fee is applied when a sauna session is not cancelled in a timely manner.

TB12 Challenge!


Thanks for taking the challenge with us!
To get you started, here’s a link to a comprehensive list of alkaline foods:



Can you go one week on an alkaline diet?
The alkaline diet is designed to decrease inflammation in the body. It means eating mostly vegetables, grains, beans, fruit, nuts, seeds, and lots of water. It means NO caffeine, alcohol, processed foods, sugar.

Are you up for the challenge?!

Participants will receive a daily email with recipes and tips.



Kerri Affannato – Massage Therapist

We are excited to announce that Kerri Affannato is now part of our team!


Kerri is skilled in the art and science of massage therapy. She understands that the human body is made up of layers of muscles, tendons, ligaments, and fascia. In order to help her clients heal and feel better, she works through those layers to find the knots and trigger points that are at the root of the pain.

Kerri specializes in:

Deep Tissue, Trigger Point, Myofascial Release, Functional Stretching, Sports Massage, and Neuromuscular Massage.

In her downtime, Kerri is loves spending time outdoors. She and her husband enjoy camping, kayaking, and hiking.

To schedule a Massage Therapy Appointment with Kerri, CLICK HERE!

Adrienne Gill – Massage and Polarity Therapist

We are excited to announce that Adrienne Gill is now a part of our team!

Adrienne Gill has been a licensed massage therapist for 10 years and offer restorative and energy-balancing massage therapy sessions.
Her massage styles include:
Deep Tissue, Swedish, Trigger Point, Myofascial Release, Prenatal, and Hot Stone.
Adrienne is also certified in Medical Massage and Polarity Therapy (an all comprehensive energy
based natural healing art).

“I like to create a unique session for my clients and address their specific needs at the time of treatment. My primary focus is to assist and educate clients in restoring, achieving, and maintaining their natural state of well-being, through applying and integrating my knowledge and skill sets of natural bodywork and energy healing techniques.”


To Schedule a Massage Therapy Appointment with Adrienne, click here



About Polarity Therapy

The purpose of Polarity Therapy is personal transformation. It is realigning the body to be in harmony with the soul.   This somatic therapy enables you to look at what you’re carrying in your body as a blueprint for your life.  It’s said your body is a reflection of your thoughts, your beliefs, your emotions and experience.  Polarity Therapy is a chance to release your buried treasures… to open up the obstructions, the blockages, the pain, the difficulties, the distortions in the body. 

 In addition to working with the body, the Practitioner supports you with verbal communication and reflective listening.  You are guided into greater awareness, and have space to re-negotiate what you’re holding onto and what you can let go of.   Additional resources for nutrition, exercises and lifestyle deepen the process of transformation if you choose to take advantage of them.  Polarity Therapy is a truly holistic practice … it can work for anyone, in any state of health:  it meets you where you are at, and inspires positive changes that are just right for you.


Allergy Relief with Essential Oils

An allergy is an over-reaction of our immune system to certain substances such as dust, pollen, animal hair, synthetic materials or foods.  Common symptoms triggered by allergies include runny nose, sneezing, and red, itchy eyes. There are several essential oils for allergies that can help you to relieve and treat the common symptoms of allergic reactions.  Essential oils serve as a natural and safe way to treat the symptoms of allergies, boost our immune systems, and to feel better. Below is a list of our favorites and how to use them!

1. Lavender Oil: it works as a natural antihistamine and possesses strong anti-inflammatory properties to treat and relieve most allergic reactions. It works great for treating skin rashes or headaches. Not only will it ease your allergic reactions, it has a calming and relaxing effect on both body and mind.

Diffuse: Lavender essential oil can be used in a cold-air diffuser to treat allergies. Diffuse for 15 minutes every hour for the best effect or diffuse next to your bed to promote a better night’s rest.

Inhalation: Rub 1 to 2 drops of lavender essential oil into the palms of your hands. Cup them over your nose and take 4-6 deep and slow breaths.

2. Peppermint Oilhas a strong, fresh and minty aroma that works wonders to treat allergic reactions, especially those that cause respiratory or digestive issues. Peppermint essential oil has pain-relieving and anti-inflammatory properties that come in handy soothing allergies and the painful conditions associated with them. Peppermint oil helps to open the airways, improve breathing and ease congestion as well as other symptoms of respiratory allergies

To make a chest rub: dilute 2 to 3 drops in a carrier oil of your liking and massage your chest for a few minutes to ease your allergic reactions.

Diffuse: Peppermint oil that is diffused and inhaled can oftentimes immediately unclog the sinuses and offer relief to scratchy throats. Diffuse peppermint oil according to the directions on your diffuser throughout the day or night.

Inhalation: rub 1 to 2 drops of peppermint essential oil into the palms of your hands. Cup them over your nose and take 4 to 6 deep and slow breaths.

3. Lemon Oilsupports lymphatic system drainage and helps with overcoming respiratory conditions. Lemon essential oil works as a natural antihistamine, relieves excess mucus, and cools down the inflammation which is the result of an allergic reaction. Lemon oil is often used for its disinfectant properties, but can also help to combat seasonal allergies and asthma attacks.

Diffuse: When diffused, lemon oil can kill bacteria and eliminate allergy triggers in the air. Lemon essential oil works best in combination with lavender and peppermint. Add a few drops of each to your diffuser and enjoy!

4. Eucalyptusopens up the lungs and sinuses, thereby improving circulation and reducing symptoms of allergies. Eucalyptus oil produces a cold sensation in the nose that helps to improve airflow. It is one of the best oils for allergies as it supports the respiratory system and it can also ease seasonal allergies and asthma attacks. Eucalyptus oil is most effective when applied topically or when used as a steam inhalation.

Topically: always dilute eucalyptus essential oil in a carrier oil first. Apply onto your neck, chest, or bottom of your feet.

Inhalation: Pour boiling water in a bowl and add a few drops of eucalyptus essential oil. Drape a towel over your head and breathe in the steam.


Also noteworthy are Tea Tree and Basil Essential Oils. Tea Tree can destroy airborne pathogens that cause allergies. Diffusing tea tree oil in your home will kill mold, bacteria, and fungi. Basil oil reduces the inflammatory response of allergens. It also supports the adrenal glands, which are involved in producing over 50 hormones that drive almost every bodily function.

Quick Allergy Diffuser Blend:

Peppermint Essential Oil: 3 drops

Lavender Essential Oil: 3 drops

Lemon Essential Oil: 3 drops





Whiplash and Chiropractic


Whiplash is a severe sprain of the neck muscles. Whiplash is most commonly diagnosed after an automobile accident, but it can occur with any kind of trauma, such as during sports and exercise. The typical whiplash is when the head is thrust backwards and then forwards. Lateral whiplash can also occur, where the head is thrust from one side to the other.

The damage that was done to the muscle during whiplash can heal on its own, however, it can be extremely painful and debilitating. When whiplash occurs, the cervical spine (neck) is also affected. It is very likely that the spine will become misaligned and injured with whiplash. While muscles can heal, the spine cannot re-align itself on its own. It is important to get checked by a chiropractor after experiencing whiplash.

Once the spine is in proper alignment, the muscles will be able to heal faster.


For more information about whiplash and chiropractic, please contact us at 978-664-1500. We are located at 350 Park St. in North Reading, MA. Communities we serve Chiropractic Care to include Andover, Wilmington, Tewksbury, Woburn, Reading, and Lynnfield.

Sciatica and Chiropractic


Sciatica is the name for a set of symptoms, which can include lower back pain, pain in the buttock, and pain down the back of one leg. People suffering from sciatica may also feel tingling, pins and needles, or numbness down the affected leg.

The sciatic nerve is the longest nerve in the body and there are many spots along its path where it can get pinches and create sciatica.

The three most common causes for a pinched sciatic nerve are:

  1. Spinal misalignment
  2. Herniated or inflamed disc
  3. Muscle spasm of the piriformis muscle (located in the buttocks)

The only way to figure out which of these is causing your symptoms is to see a professional. A chiropractor will assess the alignment of the spine and other joints, as well as determine if the muscles are contributing to the problem. If necessary, an MRI or x-ray will be ordered to see the discs.

Chiropractic is a very effective approach to treating sciatica, no matter which factor is causing it. The chiropractic adjustments will restore proper biomechanics to the misaligned joints, decrease inflammation around the discs, and calm the muscles.

For more information about sciatica and low back pain, please contact us at 978-664-1500. We are located at 350 Park St. in North Reading, MA. Communities we serve Chiropractic Care to include Andover, Reading, Wilmington, Stoneham, Woburn, Lynnfield, and Tewksbury.


Degenerative Disc Disease and Chiropractic

Degenerative Disc Disease (DDD)

As the name indicates, most cases of DDD occur due to wear and tear of the spine and it is usually detected from age 40 and older. Even though symptoms don’t usually arise until later in life, DDD is a progressive condition and the process of degeneration can begin at any age, depending on lifestyle, injuries, and posture.

When DDD takes place, the discs that are located in between the spinal vertebrae start to shrink in size, which decreases the amount of shock absorption from the spine. This can also lead to osteoarthritis in the spine.

Once the process of DDD begins, there is little you can do to reverse the damage. Chiropractic treatment is one the most recommended and researched methods to stop DDD in its tracks and prevent it from getting worse. Chiropractic is also used to prevent other areas of the spine from degenerating. The best time to begin chiropractic care is before DDD sets in.

For more information about degenerative disc disease and chiropractic care, please contact us at 978-664-1500. Denaro Chiropractic is located at 350 Park St. in North Reading, MA. Communities we serve Chiropractic Care to include Andover, Reading, Wilmington, Stoneham, Woburn, Lynnfield, and Tewksbury.